The top 10 best-selling Cognac and brandy brands

28th June, 2018 by Nicola Carruthers

After a tough few years, Cognac’s global sales have bounced back in spectacular fashion, while the previously beleaguered brandy category has taken tentative steps towards growth. But the performances of the world’s largest brands remain mixed.

SB presents the world's best-selling Cognac and brandy brands

SB presents the world’s best-selling Cognac and brandy brands

The Cognac category experienced a record year in 2017, when global exports reached their highest levels in both value and volume, resulting in a turnover of €3.15bn (US$3.85bn), according to figures from the Bureau National Interprofessionnel du Cognac (BNIC).

In total, 197.4m bottles were exported in 2017, with 86.2m bottles shipped to the US, Cognac’s largest market.

From 2016-17, total brandy sales grew marginally, from 1.41bn litres to 1.412bn litres. This is expected to increase again in 2018 to reach 1.425bn litres, according to Euromonitor figures. This is a clear uplift compared to 2015-2016, when sales plummted from 1.438bn litres.

Following our recently published Brand Champions 2018 – our pick of those brands selling more than one-million cases annually that are performing exceptionally within their category – we run through the world’s best-selling Cognac and brandy brands on the market today.

Click through the following pages to discover the top 10 best-selling Cognac and brandy brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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