Martini & Rossi appoints North America brand ambassadorBy Owen Bellwood
Italian drinks brand Martini & Rossi has named Fabio Raffaelli as its first North American brand ambassador, covering the US and Canada.
Raffaelli will take a leading public role for Martini & Rossi in North America, spanning the brands portfolio of drinks across the vermouth, bitter liqueur and sparkling wine categories.
Angelito David, Martini & Rossi North American brand director, said: “Martini & Rossi gains tremendous value by adding Fabio Raffaelli to the team.
“His experience in the cocktail world, and his extensive existing knowledge of the brand make him the ideal candidate to represent the quality and authenticity that has characterised Martini & Rossi for over 150 years.
“Fabio’s innate sense of Italian hospitality and ability to speak to the rich heritage of Martini & Rossi will be key to contextualising how the brand remains relevant and dedicated to both consumers and bartenders today.”
Before moving to America, Italian-born Raffaelli worked in a number of bars and restaurants across Europe – including alongside chefs Alain Ducasse and Gordon Ramsay, as well as renowned bartenders such as Salvatore Calabrese.
In 2009, he moved to New York City and, until joining Martini & Rossi, continued his career in fine dining.
Raffaelli said: “For both consumers and hospitality professionals, I am eager to bring to life how the brand continues to innovate in cocktail culture, as well as its timeless importance to the global wine and spirits culture.”
Last year, the Bacardí-owned producer extended its Martini Riserva Speciale range to include a bitter designed to complement the brand’s Italian vermouth in a Negroni cocktail.