Do themed bars detract from the cocktails?

4th May, 2018 by admin

Having a theme for your venue may make it stand out from the crowd, but does an immersive experience detract from the quality of the cocktails?

Alan Turing-inspired The Bletchley in London

With more and more cocktail bars opening across the globe, achieving a unique selling point is becoming a critical aim for budding bar owners.

While some adopt a speakeasy style and others create an ultra-modern look, a number of entrepreneurs are looking for more creative ways to stand out from the crowd.

But while themed bars may offer an exciting experience, is much thought given to creating high quality cocktails? Or are themed bars simply a gimmick with a short life span?

Click through the following pages to see what two top industry experts have to say about the topic.

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