This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Chivas Regal 18 reveals packaging redesign
Chivas Regal has launched a new global campaign for its 18-year-old blended whisky, while simultaneously unveiling a new label and box design for the expression.
Chivas Regal 18 has been given a new label and box design
The new campaign aims to highlight the “skill and time” it takes to make the 18-year-old blended Scotch, which was created by former Chivas Regal master blender Colin Scott.
The updated packaging features a new shade of blue to help the brand stand out more in the on- and off-trade, and has also been given a textured finish.
Richard Black, global marketing director at Chivas Regal, said: “In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation.
“Through it, we want to remind consumers that some things in life can’t – and shouldn’t – be simplified.”
In September last year, Chivas Regal owner Pernod Ricard said it plans to invest more money in the brand to rebuild its position in China.