Unmissable exhibitors at TFWA Asia Pacific

30th April, 2018 by Melita Kiely

Pernod Ricard Global Travel Retail

Stand: N22, Basement 2

For a first glimpse of a new travel retail-exclusive Scotch whisky campaign, make sure you pay a visit to Pernod Ricard Global Travel Retail’s stand in Singapore. The team has created an integrated campaign designed to celebrate the “diversity and superiority” of seven of its blended Scotch whiskies, called The Aged and Blended Whiskies of Scotland.

The collection includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old, Ballantine’s 30 Year Old, Chivas Regal 18 Year Old, Chivas Regal 25 Year Old, Royal Salute 21 Year Old and Royal Salute 32 Year Old.

“Establishing ‘The Aged and Blended Whiskies of Scotland’ selection will set a benchmark of quality in Scotch whiskies and act as a written seal of approval for travellers who are navigating the comprehensive category looking for whisky that they know will be superior in all respects,” says Jenny Shipton, brand director of Scotch whisky, Pernod Ricard Global Travel Retail.

The initiative will cover merchandising, outdoor media, digital and in­-airport activations in “key hubs” such as Dubai, Singapore, Shanghai, Beijing, Amsterdam, San Francisco and LA until July.

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