Unmissable exhibitors at TFWA Asia Pacific

30th April, 2018 by Melita Kiely

La Martiniquaise

Stand: L2, Basement 2

You’ll want to dedicate a decent amount of time to the La Martiniquaise stand at TFWA Asia Pacific. The French drinks group will be bringing its leading spirits brands to Singapore, including Label 5 blended Scotch whisky, Sir Edward’s blended Scotch whisky, Glen Moray single malt Scotch whisky and Poliakov Vodka, as well as Bardinet brandy and Saint James agricole rum.

A key focus for the group will be its first international campaign for Speyside whisky Glen Moray, which launched this year. Titled ‘Share’, the campaign strives to promote the values of authenticity and human relationships. Four visual adverts have been designed, each featuring Glen Moray employees – including master distiller Graham Coull – which demonstrate different ways of sharing: Share Moments, Share Experiences, Share Secrets and Share Time.

Label 5’s international campaign ‘The Power of 5’ will also be given a global travel retail push at the show, following its launch towards the end of 2017. The campaign has been featured in stores, at key brand events and partnerships, and on outdoor ads

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