Russian Standard to launch UK marketing drive
Russian Standard Vodka is seeking to enhance its profile in the UK with the launch of a £2.5 million (US$3.5m) marketing campaign.
Launching in May, the campaign will feature the tagline ‘Raise Your Standards’ and will be displayed across major train stations, shopping centres and digital roadside screens in London, Manchester and Glasgow.
Russian Standard will also debut its drinks personalisation experience, called Mule Market, at music festivals including Latitude, Kendall Calling and Blue Dot this summer, as well as food and drink festival, Foodies.
In addition, the brand will align itself with the 2018 Fifa World Cup with the launch of its ‘Raise Your Game’ promotion across Tesco, Sainsbury’s, Asda and Morrisons stores.
As part of the initiative, consumers can enter a prize draw to win items, including a Toshiba 4K Smart TV and a range of Russian Standard Vodkas.
Owned by Roust, Russian Standard is the second largest vodka brand in the UK.