Jägermeister unveils football-inspired designs

Jägermeister will launch a collection of limited-edition bottles in June to celebrate six high-profile footballing nations: England, France, Brazil, Germany, Argentina and Spain.

Jägermeister’s limited-edition designs represent six leading footballing nations

The brand will make 35,000 700ml bottles available across the on-trade and a further 80,000 in the off-trade in an effort to drive incremental sales across both channels, and encourage consumers to support their home teams and celebrate sport this summer.

The initiative follows a “successful” on-trade trial during the 2018 Six Nations Championships in February, which saw all on-trade participants experience increased sales – with some growing as much as 30%.

This summer will also mark the return of Jägermeister’s ‘Jägerettes’, the brand’s floor staff dressed in Jägermeister uniforms, who will deliver ice cold shots direct to consumers’ tables in key venues across the UK.

Meanwhile, the brand will launch its Yard of Jäger flag packs in the off-trade this May, which will include 10 20ml bottles.

Jonathan Dennys, customer marketing and insights controller, said: “Jägermeister is often associated with big occasions and with this summer being packed with major sporting events it is the perfect time to get together with friends for that ‘Jägermeister moment’ whether at home or in-venue.

“It is an opportunity for Jägermeister to be put at the fore of this summer’s offering and for both on- and off-trade to think beyond the typical category sales of beer and cider and consider spirit brands like Jägermeister, which can offer huge prospects to drive incremental sales.”