Irish gin distillers target 5m bottle sales by 2022

9th April, 2018 by Owen Bellwood

Gin producers in Ireland are hoping to triple sales over the next four years, targeting five million annual bottle sales by 2022.

Gin Glass

Irish gin producers hope to sell 5 million bottles worldwide in 2022

According to the Irish Spirits Association (ISA), Irish gin producers will work to promote worldwide growth for the spirit, focussing on the British, Spanish, German, American and Canadian markets.

After a “breakthrough” year in 2017, which saw more than 130,000 cases of Irish gin sold around the world, the ISA has created an Irish Gin Working Group that aims to help the industry reach 400,000 nine-litre case sales by the end of 2022.

Pat Rigney, chair of the Irish gin working group in the Irish Spirits Association and founder of The Shed Distillery, said: “Irish gin is already regarded as a world leader in terms of quality and authenticity.

“As sales begin to increase at home and abroad, we want to ensure that we can take advantage of this positive growth trajectory by developing world-leading, consumer-focused standards, building on Ireland’s reputation for great food and drink.”

The working group will also look to develop an Irish Gin Standard, which will enforce standards for quality and authenticity on a national and international level. As part of this, the ISA will work with producers to develop and promote a recognised gold standard logo for Irish distilled gin.

Peter Mulryan, director of Blackwater Distillery, said: “We have seen that consumers in the home market and in export markets really respond well to the quality and authenticity we offer through our products. As we continue to grow as an industry, it’s vital that we maintain these key points of differentiation.

“The proposal for an Irish Gin Standard is key to this. The standard is all about transparency, it lets consumers know that they are buying a quality gin that is distilled in Ireland.”

The Irish Gin Working Group also hopes to develop a “vibrant home market for gin”, by working to avoid “unnecessary over-regulation”.

It will work with state organisations to promote Irish gin in trade missions, promotional campaigns and trade fairs, and will also support the viability of Irish gin producers by working with state agencies to support the growth of distilleries.

Earlier this year, the Alcohol Beverage Federation of Ireland said it expects exports of Irish gin to “grow significantly” in 2018, as a result of a number of new Irish whiskey brands hitting the market.

Leave a Reply

Subscribe to our newsletter