Crystal Head Vodka launches TR-exclusive bottlingBy Owen Bellwood
To mark 10 years since its launch, Crystal Head Vodka has unveiled its first travel retail-exclusive, limited-edition bottling.
The vodka brand has partnered with American artist John Alexander for the travel-retail exclusive bottle design.
Alexander designed Crystal Head Vodka’s original skull-shaped bottle, with the new design featuring images derived from his 1988 oil painting Dancing on the Water Lilies of Life.
He said: “I am thrilled to unite this expressive painting with the unique design of the Crystal Head bottle to help create the first edition in the artist series.
“This bottle stays true to the signature style of Crystal Head and appeals to spirit drinkers and art lovers alike.”
The decoration process of these limited-edition bottles takes place in a workshop in Milan, where each of the 25,000 bottles is hand-decorated by one of three craftsmen.
Jonathan Hemi, managing partner of Crystal Head Vodka, said: “John Alexander is an exceptionally talented artist and has been involved in our creative process from inception.
“It is only fitting that he designs this special-edition bottle as we continue to introduce products that push boundaries and create an excitement our consumers gravitate towards.”
The John Alexander artist series no.1 bottle will be available in 700ml and 750ml formats, carrying an RRP of US$149.95.
The release will be exclusive to travel retail for six months before hitting the domestic market in August 2018.