Top spirits exhibitors at ProWein 2018

13th March, 2018 by Nicola Carruthers

ProWein may be one of the world’s biggest wine shows, but the number of spirits brands exhibiting there is increasing, with a focus on craft.

The organisers of leading wine and spirits trade show ProWein are gearing up to welcome thousands of visitors and exhibitors to the 2018 event, set to take place in Düsseldorf from 18­-20 March. More than 6,700 exhibitors from 60 countries will arrive in Germany, along with an expected 60,000 attendees, for one of the drinks industry’s biggest events, to be held at the Messe Düsseldorf exhibition centre.

While wine is ProWein’s predominant focus, with all relevant wine-growing regions in the world represented, approximately 400 spirits exhibitors are also expected.

For the first time this year, there will be a new ‘Craft’ area in Hall 7. Following a survey taken at last year’s ProWein, ProWein director Marius Berlemann has introduced the theme after nearly half of the visitors displayed “an avid interest” in craft products.

“Instead of presenting unusual approaches for producing and marketing wines as before, the special show is now dedicated exclusively to the craft theme,” says Berlemann.

Out of the 70 exhibitors in the Craft area, 40 of these are spirits producers, including Revolte Rum and Siegfried Rheinland Dry Gin, while Peruvian spirits such as pisco will also be represented. Suppliers of craft spirits, beer and cider from Belgium, Germany, France, Italy, Australia, Chile, Peru and South Africa will be there too.

For those who are keen to tap into cocktail trends, the Fizzz Lounge, which was introduced in 2016, will also move to the Same but Different hall. “This way we can offer the international bar and gastronomy audience a perfect setting,” adds Berlemann.

This year’s Fizzz Lounge theme will focus on ‘Hygge Drinks’ – the Danish concept that encompasses a feeling of cozy contentment – with four leading bartenders presenting their exclusive hygge creations for visitors. Arnd Henning Heißen from Berlin’s Ritz Carlton, German bartender Marian Krause, Marie Rause from Rotkehlchen restaurant, and Stephan Hinz, owner of Cologne’s Little Link bar, will all take over the cocktail lounge during the three-­day event. There will also be a palinka tasting, a WSET masterclass in balancing cocktail components, and a whisky tasting. “The spirits section at ProWein has grown in recent years, and the prospects for 2018 are once again the best: more than 400 suppliers are presenting their broadly structured range, including international market leaders, as well as smaller producers and importers, who are showing exceptional new products and regional­-specific treasures,” says Berlemann.

The spirits hall, Hall 12, will be divided by category: whisky, brandy and Cognac, liqueurs, gin and vodka.

A regular attender to the event is German spirits group Borco, which hopes to expand its network during the annual event. “As a family business, we believe in the strength of personal meetings and we are also keen on enlarging our network,” says Tina Ingwersen­-Matthiesen, member of the Borco board and part of the Borco owner family. “ProWein in Düsseldorf has grown to be one of the most important and leading international wine and spirits trade fairs. It allows us to meet existing and potential new partners.”

Looking ahead, Berlemann adds: “Our long­-term goal will be to expand the craft section and to sharpen the spirits concept in general.”

The next edition of ProWein will be held in Düsseldorf from 17-­19 March 2019.

For the complete list of exhibitors at ProWein 2018 and stand numbers, visit the trade fair’s website:

Over the following pages we highlight a selection of spirits producers who will be showcasing their latest products at this year’s event.

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