Unmissable exhibitors at Summit of the Americas 2018

12th March, 2018 by Amy Hopkins

The IAADFS Duty Free Show of the Americas and the Asutil Conference have morphed into the Summit of the Americas. The Spirits Business looks at what’s in store for visitors to this year’s new-look event in Orlando.

When the great and the good of the duty free and travel retail industry convene in Orlando, Florida, for the sector’s annual conference at the Marriott hotel, they will experience a markedly different trade fair.

This year will see the launch of the Summit of the Americas, a new show resulting from the merger of the flagship events hosted by the International Association of Airport Duty Free Stores (IAADFS) and the Asociación Sudamericana de Tiendas Libres (Asutil).

Taking place from 18-­21 March 2018 at the Orlando World Center Marriott, the show aims to combine the best of both the IAADFS Duty Free Show of the Americas and the Asutil Conference, with some notable changes to its format. Exhibitors will remain a key focus at the event, but this year will see an expanded educational programme – a particular strength of Asutil’s previous show.

On Monday, Tuesday and Wednesday, expert speakers will host two-hour educational sessions. The decision was taken to increase this aspect of the show following “a good deal of interest from suppliers and buyers that we provide more executive learning”, says Michael Payne, executive director of IAADFS.

Another new element will be a ‘buyers’ lounge’, which on Wednesday will be opened up to networking opportunities for visitors who are not exhibiting to meet with member buyers. Of course, some prefer a more relaxed networking setting, so Summit of the Americas will host a glamorous opening reception and a new club night, for which it is flying in a DJ from Ibiza.

It’ll be all change once again next year when the Summit of the Americas will move to a different venue.

“We think we have probably done what we can do with the space we are used to at the Marriott, so we will be moving to a new location in Orlando in 2019, which should give us some additional flexibility,” says Payne. Details of the new location will be announced at the forthcoming event.

Over the following pages, we take a look at what leading spirits producers will be showcasing at Summit of the Americas 2018.

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