Coppercraft Distillery unveils redesign and new whiskeys

Michigan-based Coppercraft Distillery has launched a new bottle design, while simultaneously unveiling new additions to its American whiskey portfolio.

Coppercraft hopes its new bottle design will reflect its premium American spirits

The American distillery has unveiled its new-look bottle, “designed to evoke a classic, premium look” for its portfolio of spirits.

The new design now boasts a ‘proudly crafted in Holland, Michigan’ seal, which will be stamped onto the packaging of each expression.

Brandon Joldersma, general manager of Coppercraft, said: “Our branding and bottles are bold, yet classic, and only outdone by the exceptionally blended product inside.

“The bottle maintains and builds upon everything that is Coppercraft Spirits – artisan, crafted and creative, filled with the best spirits.”

The first products to ship in the newly designed bottle will be Coppercraft’s Straight Bourbon and Blended Bourbon Whiskey expressions, plus the distillery’s gin, which is made with 13 botanicals, foraged and found in the local area.

As well as the new bottle design, Coppercraft has also announced the release of two new expressions for 2018.

The distillery will launch its House Whiskey expression next month and a Straight Rye Whiskey expression will follow later in the year.

House Whiskey is a blend that has been distilled, aged and blended at the distillery in Holland, Michigan.

The upcoming Straight Rye Whiskey release has been described as having “hints of cocoa and malt, a peppercorn spice that is distinctly rye” and a smooth finish.

The new packaging design will be available from select independent retailers and restaurants in West Michigan in the coming weeks.