Top 10 spirits marketing campaigns in January 2018

1st February, 2018 by Owen Bellwood

Campari America

Campari America has partnered with near-­field communication (NFC) expert Thinfilm to develop the ‘world’s first’ smart fridge magnet.

The magnet will make it easier for consumers to order Campari America products straight to their homes.

Drinks fans can tap their smartphone against the fridge magnet, which will direct them to US drinks delivery app Drizly.

Melanie Batchelor, vice-­president of marketing for Campari America, said: “We’ve streamlined the purchasing experience for consumers, so now ordering and receiving Campari America’s brands is almost easier than making a Negroni.”

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