Top 10 spirits marketing campaigns in January 2018

1st February, 2018 by Owen Bellwood

Pinkster

Pinkster has launched a limited­-edition Valentine’s Day bottling of its ‘iconic’ pink gin.

The edition features an arrow­-pierced heart with the strapline ‘Let the love be gin’. It follows last year’s limited-edition bottle, which contributed to the brand’s 335% sales uplift on the previous year.

Will Holt, marketing director at Pinkster, said: “It’s a perfect storm of Valentine’s huge gifting potential, the nation’s thirst for gin showing no sign of slowing, and millennial pink seemingly all the rage.”

Only 5,000 bottles of the special edition will be made, and sales will be supported by marketing activities, including Valentine’s­-themed cocktail recipes and a 30­-second ‘raspberry romance’ animated video.

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