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Patrón opens votes for Margarita of the Year 2018
Tequila brand Patrón has launched its 2018 search for the Margarita of the Year in the fourth iteration of the cocktail competition.
The seven cocktails people can vote for in the Margarita of the Year competition
Patrón has selected seven bartenders from around the world to showcase their own twist of the classic Margarita cocktail using flavours from their local region.
Fans can vote once daily on MargaritaOfTheYear.com for their favourite recipe. They can also vote digitally on Instagram and Twitter by hashtagging the name of the Margarita cocktail; on YouTube with a ‘thumbs up’ on the relevant video; and by sharing content across social media channel – shares, re-tweets, and pins about specific Margaritas all equal one vote each.
The drink that receives the most votes will be announced on Cinco de Mayo (5 May).
The cocktails and participants include:
– La Margarita with lychee and chia seeds, by Jorge Ortega in Los Angeles, US
– Mediterranean Margarita with orange marmalade and sherry, by Yanaida Prado in Barcelona, Spain
– North End Margarita with tomato and thyme, by Stephen King in Boston, US
– Passion Fruit Margarita with passion fruit and jalapeño, by Aaron Joseph in Baltimore, US
– Salted Plum Margarita with plum and lemon, by Morita Masako in Osaka, Japan
– Skyline Margarita with cayenne-chili and blackberry shrub, by Megan Radke in Seattle, US
– Verde Margarita with celery and elderflower, by José Luis León in Mexico City, Mexico
“Reinterpreting a classic cocktail like the Margarita takes creativity and a skilled hand,” said Lee Applbaum, Patrón’s global chief marketing officer.
“As the popularity of Tequila continues to skyrocket across the globe, one thing will always be true, Patrón Tequila is the foundation of any perfect Margarita.”
The competition officially launched yesterday, on National Margarita Day (22 February).
Last year, Riesler Morales, of Mexico City, won the contest with his red wine and hibiscus-infused Coralina Margarita serve.