Glen Moray to launch first global campaign

Speyside Scotch whisky distillery Glen Moray is set to launch its inaugural international campaign, called Share.

Glen Moray’s first international campaign is based on the concept of sharing

Scheduled to launch in March, the campaign has been designed to promote the values of authenticity and human relationships.

Four visual adverts will feature Glen Moray employees, including master distiller Glen Coull, highlighting different ways of sharing: Share Moments, Share Experiences, Share Secrets and Share Time.

Consumers are encouraged to take part in the campaign via social media platforms, using the hashtag #Share.

Raphaele Delerue, global brand manager of the Bardinet-owned whisky, said: “We didn’t want generic shots for this campaign. We wanted authentic, genuine photography featuring real people and there was no better way to achieve that than by calling on the team from our distillery here in Elgin.

“We are proud of our roots, proud of our people. They know and have a real passion for our product. I think that really comes through in the campaign.”

Furthermore, Glen Moray has also introduced a new brand signature – ‘gateway to flavour’ – which is said to encompass the enjoyment of discovering new aromas and flavours in Glen Moray’s whiskies.

Last year, Glen Moray celebrated 120 years of whisky making with the launch of Mastery, an expression made using vintage spirits from various decades.