Diageo opens first luxury spirits store in American TR

Diageo Global Travel has opened its first ‘luxury’ retail experience in North America, in partnership with DFASS Group at Dallas Fort Worth International Airport.

The store in Dallas Forth Worth International Airport in the first Diageo retail space in North America

The new store covers 400 square feet and is the first Diageo retail space to open in Dallas Fort Worth International Airport.

Designed to offer a “luxurious interactive spirits experience” for travellers, the store features a central sampling station, where travellers will be able to learn about Diageo’s portfolio and take part in special tasting experiences.

Marcos Bibas, commercial director for Diageo Global Travel Americas, said: “We are delighted to offer travellers in Dallas an interactive shopping experience that explores the rich history and pioneering spirit behind our much-loved brands.

“Dallas Fort Worth is an integral international travel hub in North America with 67 million passengers travelling through the airport last year alone. This demand of passengers has welcomed new investment in the airport’s systems and construction, making it a prime location for the first Diageo airport retail experience in North America.”

The new retail space, designed by Miami-based production agency Bloommiami, will open in Terminal D in the airport and will allow shoppers to learn more about each of Diageo’s brands, including Johnnie Walker, Singleton and Bulleit Bourbon, through interactive video screens and wall displays.

Jon Potash, president The DFASS Group, said: “We have enjoyed a strategic relationship with Diageo which has reached its most recent pinnacle with the realisation of this tremendous project. As such, we are extremely proud to partner with Diageo Global Travel to open the first Diageo airport retail experience in Dallas Fort Worth International Airport.”

Diageo Global Travel Retail recently launched a limited-edition of its Singleton Glendullan single malt Scotch whisky.