Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood

Jim Beam

Jim Beam has launched the ‘world’s first’ smart decanter, capable of answering questions and serving Bourbon. The smart decanter, named Jim, has been “engineered with more than 200 years of Bourbon know-­how”.

Voiced by seventh­-generation master distiller Fred Noe, the decanter­-turned-­virtual­-voice-­assistant provides Bourbon fans with a high­-tech way to enjoy the spirit, which is stored in a sleek compartment in the decanter.

Noe said: “We’re introducing a smart decanter that lets fans enjoy their Bourbon on demand with friends and family.”

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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