Top spirits marketing campaigns in December 2017

3rd January, 2018 by Owen Bellwood

Last month in spirits marketing: Jim Beam launched the ‘world’s first’ smart decanter; Pernod Ricard debuted its anti-drink-driving campaign with Uber; and Southern Comfort continued its focus on its New Orleans roots.

Pernod Ricard’s annual anti-drink driving campaign featured in our pick of top marketing campaigns

The end of 2017 saw a number of brands push the anti-drink-driving message including Diageo with its Join the Pact campaign and Pernod Ricard’s partnership with Uber.

Technology also came to the fore with the launch of a ‘smart’ decanter capable of answering questions and serving Bourbon, while Pernod Ricard UK developed a new cocktail­-making skill for Amazon’s voice-activated Show device.

Click through to the following pages to discover our pick of the top 10 spirits marketing campaigns launched in December 2017.

One Response to “Top spirits marketing campaigns in December 2017”

  1. Sara Quinn says:

    I am the best critique for this!

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