The spirits trends to watch in 2018

2nd January, 2018 by Amy Hopkins

Tequila & mezcal

As large and medium sized drinks groups become quicker to act on trends, some will be seeking to expand their portfolios with high­-growth-­potential Tequilas and mezcals. Consolidation in the categories may follow.

In line with the premiumisation of Tequila and mezcal, consumers are becoming more interested in the provenance and heritage of brands. Brands may launch ‘regional’ varieties to capitalise on this.

Cities are bound to welcome more Tequilerias and mezcalerias – venues dedicated to Tequila and mezcal – as the categories’ on­-trade prominence grows.

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