The spirits trends to watch in 2018

2nd January, 2018 by Amy Hopkins

Rum

The modern tiki cocktail trend has taken the global bar scene by storm in recent years, and with high-­end bars such as BlackTail in New York championing rum cocktails, it is set to continue.

Coconut rums – or technically coconut-flavoured rum liqueurs – are often viewed disparagingly by rum connoisseurs. But the sub-­category’s relevance has increased with the launch of more high-­end products, such as the ‘lower sugar’ Aluna Coconut and Mahiki Coconut Rum, from the namesake London bar.

Some industry stakeholders are campaigning for a clearer and more in-depth categorisation of rum. As the sector continues to premiumise, it edges closer to establishing further classifications.

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