The spirits trends to watch in 2018

2nd January, 2018 by Amy Hopkins

World whisky

Taking a leaf out of Scotch whisky’s book, producers from around the world are piquing consumer interest in heritage by launching – or re­launching – historical brands, recipes and stories.

The American whiskey market will diversify even more in 2018, when innovation will be taken to the next level. We predict single malt American whiskey from ‘craft’ distilleries will become even more popular.

In a bid to emphasise their unique provenance, world whisky producers will most likely increase their use of homegrown materials, particularly base ingredients and wood for barrel-­ageing.

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