The spirits trends to watch in 2018

2nd January, 2018 by Amy Hopkins


Transparency, openness and education are set to increase in the vodka category with the launch of the Global Vodka Alliance – the vodka sector’s first collaborative drinks body comprising brands, influencers, bartenders and industry experts. Its online platform features a first­-of-­its­-kind directory that categorises vodka by country of origin, base ingredient, production method and style.

This year, the European Commission granted geographical indication (GI) status to Estonian vodka, while Polish vodka’s GI was solidified with the opening of the Polish Vodka Museum. Might more vodka appellations be on the horizon?

Expect to see ‘lighter’ styles and flavours of vodka launching in the future, with a focus on ‘pure’ and ‘natural’ ingredients.

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