Sombra Mezcal launches new sustainability initiatives

23rd January, 2018 by Owen Bellwood

Sombra Mezcal has unveiled a three-step plan to increase sustainability throughout the spirits industry.

Sombra Mezcal’s three-step plan hopes to increase sustainability in the industry

The initiative includes sharing the distillery’s environmental practices with other producers, launching a sustainable cocktail competition and teaching consumers the importance of sustainability.

The first phase of the movement has been designed to showcase the mezcal producer’s work in sustainability at its new distillery.

The company recently shared the production practices it uses which safeguard the state of Oaxaca and its land, such as using solar power and transforming distillery waste into bricks for construction.

In its second phase, the initiative will see the launch of a sustainable cocktail competition, called Shake and Stir to Sustain the Land and the People.

The virtual cocktail competition is designed to challenge bartenders to create more eco-friendly cocktails, while conducting it virtually will reduce the competition’s carbon footprint.

Finally, the brand hopes to engage consumers across the US with the sustainability debate. Cocktail fans will be able to sample sustainable mezcal cocktails in bars that are committed to going green.

Since its launch in 2006, Sombra Mezcal has been committed to sustainability and its recently-opened distillery in Oaxaca puts over a decade’s worth of research into practice.

Importer and marketer Davos Brands last year acquired a controlling interest in Sombra Mezcal for an undisclosed sum.

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