New Strike Spirits range inspired by ten-pin bowlingBy Melita Kiely
Strike Spirits has partnered with marketing company Strike Ten Entertainment on a ten-pin bowling-inspired line of spirits bottlings.
The partnership includes the launch of a spirits line this month featuring a dark rum, light rum, vodka, whiskey, Tequila and gin, each packaged in a bottle designed in the shape of a bowling pin.
Josh King, CEO of Strike Spirits, said: “By combining some of the highest quality spirits products available with our custom-designed bowling pin bottles, we are paying tribute to the sport of bowling.
“We are confident that our speciality focus on the bowling industry will be a key factor in our successful entry and longevity in the marketplace.
“Our aim is to have Strike Spirits in millions of households across the US as a constant reminder to celebrate bowling with friends and family.”
The line of premium spirits is aimed at the more than 45 million consumers who bowl annually and are aged over 21.
John Harbuck, president of Strike Ten Entertainment, described the quality of the spirits products as “incredible”.
“This, combined with packaging that is unmistakably bowling, creates a unique product that will be attractive to both bowling centres and to national retailers,” he added.