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Caorunn Gin reveals packaging redesign
Scottish gin Caorunn is set to launch a new, British-made bottle design as the brand nears its 10-year anniversary.
Caorunn’s new bottle design will launch in March 2018
Created by design agency JDO, the bottle aims to represent the five Scottish botanicals that grow around the Speyside distillery and are handpicked by Caorunn gin master Simon Buley: dandelion, heather, coul bush apple, bog myrtle and rowan berries.
Maintaining Caorunn’s signature pentagonal shape, the redesign was lead by group creative director at JDO Ben Oates.
Crafted from extra white flint glass, graphics specialist Ray Smith added embossed details to the decanter’s design. Meanwhile, production director James Davies incorporated raised gloss varnishing into the design, highlighting the red asterix at the top of the new bottle.
Finally, Buley’s signature is printed on every bottle.
Buley commented: “The design has taken into consideration the Celtic botanicals foraged in the hills around Balmenach Distillery and how Caorunn is infused in the world’s only working Copper Berry Chamber. The care and attention of the spirit and bottle sets Caorunn apart.”
The new design will be rolled out in March 2018, at an RRP of £28 per bottle. Consumers can pick up a bottle from retailers including Waitrose, Sainsbury’s Tesco, Fortnum and Mason, Oddbins, Conran Shop, Spirited Wines, The Whisky Shop and further specialist spirits retailers. It will also be launched in on-trade venues.