Astral Tequila campaign stars Jonathan Goldsmith

Astral Tequila has launched its first creative campaign, called This Calls For Tequila, starring actor and pop culture icon Jonathan Goldsmith.

In the adverts, Goldsmith is seen bending a spoon with his mind, holding his breath for one hour and receiving a best actor award for a movie not yet released.

Each TV spot in the campaign ends with the line: “This calls for Tequila.”

Master sommelier and Astral founder Richard Betts said: “It’s been exciting for me to work with Jonathan and to share our dream with so many people.”

Last year, the Tequila brand shared a preview of its partnership with Goldsmith, teasing several 30-second videos leading up to the launch of the This Calls for Tequila campaign.

Goldsmith said: “Astral Tequila is the only spirit fitted for life’s most legendary moments, conversations and experiences, whether that be a friend’s promotion at work or successfully disarming a bomb while blindfolded.”

The video marks Goldsmith’s first large-scale advertising appearance since his role as “The Most Interesting Man in the World” in commercials for the Dos Equis beer brand.

In 2017, importer and marketer Davos Brands acquired a “controlling interest” in Astral Tequila and unveiled new smart bottles for the brand, which it hoped would enhance its engagement with consumers.

Watch the new TV spots, starring Goldsmith, below.