Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers


Cognac house Hennessy has teamed up with recording studio Abbey Road for a campaign that aims to “blend artists and genres together”, called Masters of Potential.

The partnership will see Hennessy UK and a panel of music industry heads team up to give artists the time and space to record “rare live-to-vinyl tracks” at the studio as part of a new programme.

Music industry insiders involved in the project include music journalist Hattie Collins, Island Records’ Alex Boateng, music influencer Ralph Hardy and Abbey Road Studios’ Christian Wright.

Kojey Radical and JP Cooper were the first artists in the scheme and recorded two tracks – Party and She’s On My Mind.

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