Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers

Tullamore Dew

Irish whiskey brand Tullamore Dew has partnered with ancestry experts MyHeritage DNA to create branded DNA testing kits as it launches its latest global campaign, The Beauty of Blend.

Tullamore Dew worked with MyHeritage DNA to review trends from around the globe, and discovered that 99.7% of people have a blend of multiple ethnicities – while just 0.3% of individuals sampled were of just one ethnic background.

The William Grant & Sons-owned brand is giving people the opportunity to test their DNA with the kits, which will be distributed via a gifting programme and through its social channels. As a triple blend of pot still, malt and grain Irish whiskey, Tullamore Dew is aiming to “champion the transformative power of blend” with the initiative.

The Beauty of Blend campaign launches on the brand’s YouTube channel.

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