Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers

Label 5

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new global marketing campaign that celebrates ‘group power’, called The Power of 5.

The launch marks the first time that Label 5 has created a marketing campaign specifically for the international market, outside of France.

Unveiled at the TFWA World Exhibition & Conference in October, the campaign will run digitally and through print marketing. The Power of 5 is described as an evolution of Label 5’s City Lights campaign.

“The goal was to go deeper into the campaign,” said Nadège Perrot, international senior brand manager for Label 5. “Label 5 brings together a worldwide community around its new claim, The Power of 5, where we celebrate togetherness in a real and spontaneous way.”

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