Top 10 spirits marketing campaigns in October 2017

1st November, 2017 by Nicola Carruthers


Tequila house Patrón has unveiled a new augmented reality (AR) app that transports iPhone users to the Patrón distillery in Jalisco, Mexico.

Patrón is one of the first brands to make full use of this advancement in AR technology through Apple’s iOS 11 update and the A11 Bionic Neural engine.

The Patrón Experience provides a portal to the distillery where consumers can learn about the ageing process of ultra-premium Tequila.

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