The week in pictures

3rd November, 2017 by Owen Bellwood


Jack Daniel’s latest campaign to give UK bartenders the chance to learn from the best in the business hit Liverpool this week.

Following on from the success of the London Sessions, the Liverpool Sessions hosted talks from some of the worlds leading drinks experts. London Cocktail Club co-founder, JJ Goodman, head bartender at The Savoy’s American Bar, Erik Lorincz, and Jack Daniel’s UK brand ambassador, Cam Dawson, hosted talks on creativity, quality and entrepreneurialism.

Bartenders taking part in the Tennessee Calling II competition, which launched at the Liverpool Sessions, must create a cocktail inspired by the themes of the seminars they attended. The chosen finalists will then travel to the home of Jack Daniel’s.

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