Drink like a Peaky Blinder with new themed spirits rangeBy Owen Bellwood
Craft brewery Sadler’s Ales is extending its spirits portfolio with a range of Peaky Blinders-inspired products.
The Stourbridge-based brewery has celebrated the launch of the latest series of the hit BBC show with a new range of spirits, which includes a spiced London Dry gin, Irish whiskey and spiced black rum.
Chris Sadler, fifth generation brewer of the Sadler’s family, said: “Our mission is to create products that are one of a kind, with their own unique story and we believe we’ve well and truly done that with the launch of our Peaky Blinder spirits range.”
He continued: “Back in those days it was about grafting and crafting, whether that was legitimate work or activities only the Peaky Blinders would be associated with. Either way, it’s that hardworking, uncompromising Black Country attitude we’ve looked to instil into this new range.”
The Peaky Blinder range of craft spirits celebrates traditional flavours from the 1920s, while “contemporary” twists makes the spirits more relevant to today’s consumers.
The range includes a “a bold, smooth and triple-distilled Irish whiskey”, a nod to the TV gang’s favourite spirit, and a spiced London Dry gin, which the brewery hopes “compliments the famous Indian cuisine that is ever-present in the Black Country”.
Finally, a black spiced rum gives is modernised with essences of orange, nutmeg, vanilla and raisin.
Anja Weise-O’Connor, senior marketing manager at Sadler’s, added: “Sadler’s has established itself as one of the country’s true craft alcohol powerhouses and we’re confident this new line of spirits will make just as strong an impression as its ales have. Coinciding the launch with the latest series of the cult TV show will create a fantastic sales opportunity for retailers.”
Each of the spirits is available in 70cl bottles at 40% abv and retail at £25 (US$33).