Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie

Rémy Martin

In a partnership with Kazendi, Rémy Martin this June launched an “interactive installation”, called Rooted in Exception. Using the Microsoft HoloLens, the first self-contained, holographic computer, guests were able to interact with holograms and engage with virtual content.

Rémy Martin’s cellar master Baptiste Loiseau lent his voice to the project, which centred around a bespoke table upon which the company’s vineyards were displayed.

Speaking of the mixed reality installation, global executive director of Rémy Martin, Augustin Depardon, said: “How better could we engage our customers and tell them about our roots than by bringing our story to life, for them to see?”

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