Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie



Last June at Charles de Gaulle Airport, William Grant & Sons launched a distillery tour of Glenfiddich via virtual reality technology. Titled ‘Journey into the Mind of a Malt Master’, the tour took consumers across the Speyside countryside, inside a mash tun, and into a warehouse with thousands of casks built up around them. The project combined 3D CGI and drone footage.

The brand also made use of social channels, by uploading the experience to YouTube and Facebook.

“Using cutting edge VR technology allows us to immerse whisky drinkers from all over the world in the Glenfiddich story and our Dufftown home to create a truly memorable experience and showcases how we’ve mastered the art of whisky making,” said global brand marketing manager for Glenfiddich Ifan Jenkins.

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