Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie



French vodka brand Poliakov debuted its latest campaign using a HTC Vive headset last November, taking users through a “freezing and futuristic universe”.

Poliakov Ice Quest was presented to a select group of fans who completed levels and interacted with the 3D universe while “wandering freely” in a 25 square metre space.

William Ploquin-Maurell, international Poliakov brand manager, said: “We wanted to ensure maximum interactions for the player.”

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