Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie

Bacardi GTR


Last month, Bacardi GTR paired up with Virgin Atlantic to launch a virtual cocktail bar, taking guests to the best bars on the globe via virtual reality headsets.

Customers were able to order a drink from The Walker Inn, Los Angeles while sat at Heathrow airport. The screen displays the drink being made in front of them, and when they remove the headset, it’s in front of them, ready to be enjoyed.

Mark Murphy, Virgin Clubhouse food and beverage manager, visited bars around the world and filmed them in high-definition 360-degree video.

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