Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie

Jack Daniel’s

Last year for its 150th anniversary, Jack Daniel’s invited the fans to the distillery with the launch of an immersive 360-degree virtual reality experience. With the tour launching on YouTube 360 and Facebook 360, people all over the world could experience “sensory rich” distillery locations, including its cave hollow spring, rick yard and barrel house.

Combining real-time and frozen elements in one shot creates a “dreamlike transportive film” and gives a heightened experience of events to all visitors.

The mixed time film technique was developed by The Mill specifically for the Jack Daniel’s VR Experience.

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