Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie


Via an augmented reality app, iPhone users can be transported to Jalisco, Mexico to tour the Patrón distillery. Dubbed The Patrón Experience, the augmented reality programme allows unprecedented access to the distillery, where consumers can learn about the “unique characteristics and ageing process of ultra-premium Tequila”.

The tour is fully interactive, with users having to plant their own weber blue agave plant, triggering a landscape of greenery with the distillery at its heart.

A bartender also makes an appearance, explaining the tasting notes and processes involved in making each featured spirit.

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