Top 10 virtual reality spirits activations

18th October, 2017 by Michael J Ritchie

Bowmore

In May this year, Beam Suntory GTR hosted virtual tours of the Bowmore distillery at three European airports with a focus on its age-statement single malts. Passengers at Frankfurt, Heathrow and Edinburgh learnt how the whiskies are made and blended, through footage filmed by drones.

A sampling activity was part of the package, so passengers could see the process and taste the result.

The tour was also streamed outside of the airport and viewed with or without Google Cardboard glasses via Bowmore’s new website.

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