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The Glenlivet celebrates moments with new campaign

Pernod Ricard-owned Scotch brand The Glenlivet has unveiled a global campaign that celebrates life’s “definitive moments”, titled The Whisky, The Glenlivet.

The Glenlivet campaign The Whisky celebrates life’s “definitive moments”

The campaign is inspired by the “unwavering pursuit” of The Glenlivet founder George Smith, who went to great lengths to preserve the distillery’s reputation.

The campaign will launch with two films – The Night Sky and The Fire – both demonstrating the beauty of the unspoilt world and encouraging consumers to seek out “definitive moments with the definitive whisky”.

“Our new campaign is designed to celebrate the most natural and humbling experiences which allow us to lead richer and more fulfilling lives,” said Miriam Eceolaza, global marketing director.

“The Whisky, The Glenlivet showcases the beauty in the unspoilt world and encourages consumers to search for those definitive moments with the definitive whisky.”

Sean Condon, creative director at Wieden + Kennedy Amsterdam, added: “This work is like nothing ever seen before in the category, exploring pleasure and singular experiences in a startlingly original way. It’s bold and beautiful and a little bit brash.

The campaign will run across TV, digital, print and out-of-home advertising.

Check out The Night Sky video below.

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