Glenfiddich reveals ‘pinnacle’ of Cask Collection

29th September, 2017 by Annie Hayes

Glenfiddich is to unveil the “pinnacle” whisky in its Cask Collection series at the TFWA World Exhibition & Conference next week, at the same time as rolling out its Experimental Series in the global travel retail channel.

Glenfiddich Cask Collection Finest Solera will launch at the TFWA World Exhibition & Conference in Cannes

Glenfiddich Cask Collection Finest Solera is the first bottling in the no-age-statement single malt collection to be developed in collaboration with crystal manufacturer Baccarat, with further “rare” whiskies to follow.

The travel retail-exclusive series, which is based on the Solera vat process pioneered by Glenfiddich in 1998, is the single malt whisky producer’s first no-age-statement range.

To create the whisky, Glenfiddich’s malt master Brian Kinsman selected up to 20 whiskies being aged in ex-Bourbon and American oak casks.

He married the whiskies for at least two months in a 2,000-litre tun that was constantly replenished and never less than half full.

Each individual batch produces a maximum of 600 bottles, and is presented in a hand-blown decanter and marked with a number.

The neck collar and stopper are made from copper, and feature hand-engraved Glenfiddich wording and the stag emblem.

The red cartouche is a reference to the iconic Baccarat red logo, and is made using 24-carat gold powder.

Philip Gladman, global chief marketing officer for William Grant & Sons, said: “As a family business we’ve always cherished our independence and the fact that it allows us to push the boundaries of what it means to enjoy whisky.

“The partnership with Baccarat enables us to take the Glenfiddich experience to new levels of hand-crafted luxury. The stunning presentation of the whisky matches the exceptional flavour profile of this superlative single malt.

“Travellers who select this product can do so knowing that they are purchasing a masterpiece, and that centuries of craftsmanship have gone into producing each one-of-a-kind.”

Glenfiddich Cask Collection Finest Solera is available exclusively at global travel retail outlets at the RRP of £1,950.

Experimental roll-out

At the same time, the brand has announced the roll-out of its Experimental Series – centred on “unusual and unexpected variants” – to global travel retail.

The range so far includes The Glenfiddich IPA Experiment, finished in IPA craft beer casks; Glenfiddich Project XX, a single malt vatting of 20 different casks chosen by the brand’s 20 global ambassadors.

William Grant & Sons GTR managing director, Ed Cottrell, said: “We’re delighted to be able to offer the Glenfiddich Experimental Series to global travel retail following the official launch at this year’s TFWA World Exhibition.

“Both expressions perfectly match our remit to offer travelling consumers unique and innovative products that will provide a new kind of malt whisky experience.

“Brian has once again surpassed himself in producing two totally remarkable liquids that are both perfect for the travel retail environment and which lend themselves to some fantastic activation possibilities.

“Glenfiddich Project XX is a liquid that will intrigue and appeal to single malt enthusiasts all over the world, while the Glenfiddich IPA Experiment has already proved its appeal and interest to whisky and beer drinkers looking for the unusual and vibrant.”

Glenfiddich IPA Experiment and Glenfiddich Project XX will roll out to global travel retail from November 2017 at the RRP of £40 and £45 respectively. GTR-exclusive packaging is planned for 2018.

New addition Glenfiddich Winter Storm, finished in French oak icewine casks from the Peller Estate winery, has not yet been rolled out.

Leave a Reply