Ardnamurchan Distillery intros anti-counterfeit bottle tech
Highland Scotch whisky distillery Ardnamurchan has partnered with digital tech firm Arc-Net to launch a scannable QR code for its bottles – a “major development in security, traceability and transparency”.
Called Blockchain, the software will provide importers and buyers with “absolute certainty” in what they are purchasing against a backdrop of increasing numbers of counterfeit spirits.
By scanning the QR code, consumers will be able to view details of the bottle via a digital platform – from the field the barley was farmed in to the date it was bottled and the name of person who bottled it.
Alex Bruce, managing director of Adelphi, which owns and operates the Ardnamurchan Distillery, said: “Adelphi is thrilled to be part of Arc-Net’s vision to use technology to bring transparency and authenticity to the rapidly growing single malt whisky market.
“We have a vision for the future and using the platform is an integral component in our ability to capture and share production, process and product data with our customers, simply by scanning a QR code on the bottle.
“In addition to a growing number of countries, globally, recognising Scotch whisky’s Geographical Indication [GI], we also believe it to be essential that the consumer is able to understand the craftsmanship of making it, and for the producer to ensure the security of their route to market.
“In addition, the Arc-Net platform will give us the opportunity, as a nascent distiller, to share and communicate our love for the brand and ensure our customers have the ability to visualise and validate our products as they move across the globe.”
Blockchain will be piloted on the distillery’s Ardnamurchan 2017AD bottling, which follows last year’s 2016AD variant. As the initiative is rolled out, each buyer will receive a digital certificate of authenticity.
Kieran Kelly, CEO of Arc-Net, said: “Blockchain enables a new era of transparency and product authentication. It’s a fantastic opportunity to work with such a forward-thinking company like Adelphi.
“Alex and his team are pushing the envelope of spirit and whisky production in terms of quality and traceability, and also demonstrating a realistic and pioneering approach to renewable energy and sustainability, and Arc-Net is delighted to be a part of their brand story.”