Edinburgh Gin redesigns liqueurs rangeBy Nicola Carruthers
Ian Macleod Distillers has revamped its Edinburgh Gin fruit liqueurs range, bringing the design in-line with the brand’s core portfolio.
Hand-blown by glassmakers in Italy, the bottles feature an embossed Edinburgh Gin logo and illustrations of signature ingredients including Perthshire raspberries and Madagascan vanilla.
The portfolio features four fruit gin liqueurs including Raspberry, Elderflower, Plum & Vanilla, and Rhubarb & Ginger.
“With our fruit gin liqueurs now sitting shoulder-to-shoulder with our London Dry style gins, the sense of variety among the Edinburgh Gin portfolio is fully cemented,” said Neil Boyd, commercial director for Ian Macleod Distillers.
“Over the last 12–18 months, we’ve seen the fruit gin liqueurs become a staple cocktail ingredient for those creating diverse and dynamic cocktails with Scottish gin at their heart. They are also equally as enjoyable when added to a glass of prosecco.
“Premium and versatile, the fruit gin liqueurs are among our best-loved spirits and we have no doubt that the new designs will only increase their popularity further.”
The fruit gin liqueurs are available through Edinburgh Gin or Ian Macleod Distillers’ distributors, as well as John Lewis, Sainsbury’s and Tesco. The new design is due to hit retailers’ shelves and back bars in September.
In September last year, Ian Macleod Distillers, maker of the Glengoyne, Tamdhu and Smokehead Scotch brands, acquired Edinburgh Gin producer Spencerfield Spirit Company for an undisclosed sum.