UK drinkers spend more on premium spirits, study finds

19th July, 2017 by Nicola Carruthers

British drinkers are spending almost £1,500 (US$1.9k) a year on alcohol – mostly on premium spirits, according to a report by tonic and mixer brand Franklin & Sons.

The average British home has a selection of spirits worth £63.20

The average British home now has a selection of spirits worth £63.20, with gin, whisky, vodka and rum among the most popular spirits, the study revealed.

British drinkers were also seen to be stocking more premium spirits, with the average household drinks cabinet (containing spirits, wines, beers, mixers) now worth in excess of £200, with more than half spent on premium or craft spirits costing more than £15 a bottle.

According to the report, three out of 10 respondents said they recently hosted or attended a cocktail party and seven out of 10 said they regularly mixed cocktails at home.

The most popular drinks made at home include the gin and tonic (34.3%), rum and coke (24.25%), and vodka and coke (29.75%).

In addition, more than one in three drinkers (37.6%) said they now insisted on only buying premium branded mixers to mix cocktails with, with over 29% of respondents stating they spend at least £10 a month on mixers.

“We are delighted to see that there has been a clear step change in the nation’s at home cocktail making capability over the last few years, thanks to the UK’s growing cocktail culture,” said Justin Horsman, chief tonic pairer and marketing controller at Franklin & Sons.

“And as Franklin & Sons belongs in the best of spirits, we want to help even more people to serve the perfect G&T, whisky and soda, rum and cola, or something even more adventurous this summer.”

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