Top 10 spirits marketing campaigns in June 2017

3rd July, 2017 by Nicola Carruthers

Last month in marketing Italian vermouth brand Martini celebrated the ‘joy of living’ with Simone Caporale and Cognac house Courvoisier named American rapper A$AP Rocky as its brand ambassador.

Last month in marketing: Martini celebrated the ‘joy of living’ with Simone Caporale

Brands ramped up their summer activity in June – Bombay Sapphire launched ‘A Gin of Ten Journeys’ to celebrate the travels of Bombay Sapphire master of botanicals Ivano Tonutti, while Malibu encouraged fans to participate in new and exciting experiences with its ‘101 Days of Because Summer’ campaign.

Meanwhile, in vodka, Russian Standard signed a multi-year deal with entertainment company Cirque du Soleil, and New Amsterdam launched the largest marketing campaign in the company’s 84-year history.

Cognac also had a moment last month: Rémy Martin unveiled a mixed reality experience, and Hennessy’s Paradis Imperial expression launched its first global marketing campaign, ‘Made of Precision’.

Click through to the following pages to discover our pick of the top 10 spirits marketing campaigns launched in June 2017.

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