The top 10 spirits brands on social media

19th July, 2017 by Annie Hayes

Promoting alcohol responsibly to the right audience with vivid and effective content can be logistically challenging to say the least. Which brands ruled the digital sphere and grew consumer loyalty in the process last year?

SB presents the top 10 spirits brands on social media

Historically, mastering social media has been far from easy for the drinks industry – but when executed well, social provides unparalleled opportunities for brands to engage with their target audience.

Thanks to increasingly sophisticated age targeting, a number of spirit brands have honed their online presence, recognising its intrinsic value within a wider marketing strategy. Some have even opted to eliminate traditional advertising altogether and are leveraging the likes of YouTube, Pinterest, Snapchat and more to engage with fans, share content and generate brand awareness.

With this in mind, our team has evaluated brands’ presence, engagement, creativity and consistency on what we consider to remain the most integral online platforms in 2017: Twitter, Facebook and Instagram. Brands were individually assessed on each platform, with a focus on global accounts rather than regional, where possible, with a final score awarded.

While regulatory challenges will always exist, by maximising online presence, alcoholic drinks companies can best serve their customers, their brands and – perhaps most importantly – their profits.

Click through the following pages to discover the top 10 spirits brands on social media.

These figures are based on research conducted by The Spirits Business in May 2017, and so the majority of brands included have most likely grown their followers and fans since.

One Response to “The top 10 spirits brands on social media”

  1. LODR says:

    Great ! Perhaps we have to create single fb/insta page per product instead of our LODR page ?

    Instagram : @lodr.spiritueux
    fb : @lodrspirits

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