Fentimans rolls out can format across UKBy Annie Hayes
British tonic and mixer brand Fentimans has launched four of its most popular flavours in 250ml slim cans, at the same time as revealing plans to add its existing Sparkling Lime and Jasmine variant to the range.
Sparkling Lime and Jasmine will join Rose Lemonade, Curiosity Cola, Wild English Elderflower and Cherry Cola flavoured mixers, which are now available in can format from travel hub retailers Upper Crust, Caffe Ritazza and Camden Food Hall.
The 250ml cans will also be available in pubs, bars and also from online supermarket group, Ocado priced from £1.30.
Andrew Jackson, marketing director at Fentimans, said: “Fentimans has evolved as a company, in the early 20th century, our drinks were delivered in stone jars, affectionately called ‘grey hens’, now we provide beverages in our iconic glass bottles and have now delivered the world’s first ever range of botanically brewed beverages in cans; it is another innovation we are proud of.
“Creating cans will make our drinks accessible in areas where glass is not permitted, which was the next logical step for the brand, we also enjoy giving our consumers more opportunities and occasions to taste our much-loved and exquisitely crafted drinks.
“We hope to see our customers drinking the cans on the move, at coffee shops or when having a summer picnic. The quality of flavour on offer is uncompromised and we’re sure our customers will love them.”
Last month the brand moved into the syrup category with the launch of its House of Broughton range in the on-trade.