Drake parodies Dos Equis ad with Virginia Black campaign
Canadian rapper Drake has released a series of advertisements for Virginia Black Whiskey, which poke fun at beer brand Dos Equis’s ‘The Most Interesting Man in the World’ campaign.
In the videos, Drake makes fun of Dos Equis’s infamous marketing campaign, with the line “Would you like to know who’s not worried about the Most Interesting Man in the World? The Realest Dude Ever.”
His father, Robert Graham, also stars in the video as The Realest Dude, ending the video with the line: “Virginia Black: One sip, and woo!”
The 15-second videos on Drake’s Instagram page have already received millions of views.
Virginia Black is a collaboration between Drake and Brent Hocking, creator of DeLeón Tequila, and blends two, three and four-year-old Bourbon whiskeys with a high-rye content.
In October last year, Drake broke the Liquor Control Board of Ontario’s record for the largest single day launch sales with his venture Virginia Black Whiskey.
Check out the advert below.